Ally Thomasson is a designer, illustrator,
artist, and brand maven based in NYC.
Currently at Vault 49.
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©allythomasson.com 2024
Oreo x Coke Besties
Bulletproof x Golden
Branding, Visual Identity, Package Design, Illustration
Team appreciation:
Dan Gladden, CD: Luke Chawner, DD: Ben Fullerton, ADD: James Morgan, Motion DD
A first-of-its-kind partnership between two iconic brands that are more than just friends, they’re besties. In this integrated marketing campaign, OREO and Coke are doing exactly what best friends do - becoming more like each other. Digital-first and GenZ oriented, the campaign features the perfect mash-up of iconic assets to celebrate connection and fun.
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Playful teasers to kick off the campaign introduce the language of combining brand assets with coke bottles made of oreos and oreo emboss made from coke bottles. This playful intermixing of design language was integral to the campaign design.
In collaboration with Golden, we examined the multitude of ways these assets can play and this attitude of playfulness carried through in all the design work.
Leaning into bespoke off-of-pack to bring the bestie vision to life*
* some design work shown was not actually manufactured, but served as foundation for the merch drop